The Unfair Player

I want to yell and scream! I am furious! I am woeful because of the disproportionate stress and trouble,a newly opened spec shop has created to my being.I do not actually pay attention to rivalry.What peeves me is their all-out advertising and campaign,without taking into acount the state and sentiments of their colleagues. They continue to pass over and snub our protests,forgetting that too much publicity,cheap advertising and cut-rate/low-cost product exposure is not allowed in our profession!!
I was informed by an associate,that this newbie is bad-mouthing other Optometrists,telling people how uneconomical,inefficient and second-rate our products are!! The nerve!!!
I cant take their floor-priced deals,plus their constant stealing of clients anymore! This is too distressing,considering mate's lineage cant support our emotional state due trade conundrums.
But do I have a choice? I have to be tough and compelling.I have to nurse my family.I am definitely not giving up!! I will wrestle and struggle endlessly !! I am heavy-duty! Hahaha!! ;-)